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Great projects have purpose, vision, focus & ambition

If you know me, you'll know I'm a fan of  Isambard Kingdom Brunel, the renowned 19th century engineer.  One of my maxims is that designing and operating a great business is akin to a great engineering project:
  • Purpose: an overarching proposition of what you offer the world, to whom, and why they'd want it;
  • Principles: mutually-reinforcing core principles and values which define and underpin everything you do;
  • Vision: a clear, coherent, consistent, and elegant design of how you will make and fulfil your offer;
  • Focus: doing what should be done to build that (and not doing what shouldn't);
  • Ambition: thinking, planning, and acting for greatness.
I'm working on a side project that's very different from my usual focus, but still based on that maxim.  So I may go quiet for a while, although I'll be contactable on Twitter and LinkedIn.