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Great projects have purpose, vision, focus & ambition

If you know me, you'll know I'm a fan of  Isambard Kingdom Brunel, the renowned 19th century engineer.  One of my maxims is that designing and operating a great business is akin to a great engineering project:
  • Purpose: an overarching proposition of what you offer the world, to whom, and why they'd want it;
  • Principles: mutually-reinforcing core principles and values which define and underpin everything you do;
  • Vision: a clear, coherent, consistent, and elegant design of how you will make and fulfil your offer;
  • Focus: doing what should be done to build that (and not doing what shouldn't);
  • Ambition: thinking, planning, and acting for greatness.
I'm working on a side project that's very different from my usual business activity, but still based on that maxim.  So I may go quiet for a while, although I'll be contactable on Twitter and LinkedIn. If you've got an interesting board or project role that needs someone like me, don't hesitate to get in touch.  You never know; I might have some spare time!