19 January, 2015

Just do it!

I’ve lost count of how many times I’ve had to say this. A great idea, strategy, mission statement is useless unless you actually do something. You won’t change your business, brand, culture, quality, conversion rate, whatever, unless you do something. Intentions are worthless, unless you do something (to achieve them). Do things that will achieve your aims. Do what you said you’d do. Stop doing what you said you’d stop.
... gardens are not made
By singing: “Oh, how beautiful!” and sitting in the shade.
- Rudyard Kipling
First published 26 June 2009

02 December, 2014

Selling a new idea to government

I've been prompted to republish this by a now oft-repeated conversation with someone who had a great innovative and valuable idea for a government client, who's been completely frustrated by the procurement process. The simple reality is that selling to government agencies is different to selling to an individual or most companies; not only in the process, but in the time-frame. There are numerous cases where government procurement processes cost more than the achieved price/benefit differential, and that's not including the lost costs of delayed benefits realisation. 

You have to do this with every new idea, but it's especially difficult with government agencies:
  1. Persuade them that they have a problem or opportunity  that they want to solve;
  2. Persuade them that there are solutions (and recognise that they will look for alternatives);
  3. Persuade them that the payback from the possible solution(s) is worth the effort economically, managerially AND politically (the biggest challenge for novel ideas);
  4. Persuade them that your approach to the solution (not necessarily your particular product/service) is the right generic solution;
  5. Finally, win the RFI/RFP/tender/negotiation (they will seek alternatives to your great idea).
Each step is laborious and usually takes a very long time. Many new entrants to the government market hope that they can jump straight to step 5, ideally on a single-tenderer basis. It very rarely happens in countries my readers call home.  Government agencies would love to be more adventurous, but the media, the government's opposition, and your competitors are remorseless in their hunt for "unfair" deals (ie. ones that don't go through a  competitive bid process).

My advice: learn to live with it, but qualify all prospects ruthlessly on the cost/reward and likelihood of success at all stages, and price accordingly; ie. government business needs to be high customer value AND high supplier margin, or it's not worth it to both parties.

First published 17 November 2011

04 November, 2014

The Chatham House Rule

A common phrase often used at large meetings is that they're being held "under Chatham House Rules", which some people seem to think is an agreement of complete confidentiality. This isn't so.

As Michael Gregg once politely reminded me, there is only one Rule. Quoting from Chatham House itself:
“When a meeting, or part thereof, is held under the Chatham House Rule, participants are free to use the information received, but neither the identity nor the affiliation of the speaker(s), nor that of any other participant, may be revealed”.
Whenever I chair a meeting or conference under the Chatham House Rule, I tell everyone precisely what I mean.
"After this meeting, you are free to talk about the ideas you have heard here, but without reference to people or organisations."
The Chatham House Rule is  usually invoked by the chairman, the speaker or via the invitation.  Normally it is only a gentlemen's agreement.  If you need more certainty, either get people to sign a non-disclosure agreement before the meeting (as some groups do) or don't disclose the information.  If media (including bloggers) are likely to be present, it's a good idea to get their personal commitment to abiding by the Rule when inviting them to the meeting

The Chatham House website explains further:
Explanation of the Rule
The Chatham House Rule originated at Chatham House with the aim of providing anonymity to speakers and to encourage openness and the sharing of information. It is now used throughout the world as an aid to free discussion. Meetings do not have to take place at Chatham House, or be organized by Chatham House, to be held under the Rule.

Meetings, events and discussions held at Chatham House are normally conducted 'on the record' with the Rule occasionally invoked at the speaker's request. In cases where the Rule is not considered sufficiently strict, an event may be held 'off the record'.

Frequently Asked Questions:
Q. When was the Rule devised?
A. In 1927 and refined in 1992 and 2002.

Q. Should one refer to the Chatham House Rule or the Chatham House Rules?
A. There is only one Rule.

Q. What are the benefits of using the Rule?
A. It allows people to speak as individuals, and to express views that may not be those of their organizations, and therefore it encourages free discussion. People usually feel more relaxed if they don't have to worry about their reputation or the implications if they are publicly quoted.

Q. How is the Rule enforced?
A. Chatham House can take disciplinary action against one of its members who breaks the Rule. Not all organizations that use the Rule have sanctions. The Rule then depends for its success on being seen as morally binding.

Q. Is the Rule used for all meetings at Chatham House?
A. Not often for Members Events; more frequently for smaller research meetings, for example where work in progress is discussed or when subject matter is politically sensitive. Most Chatham House conferences are under the Rule.

Q. Who uses the Rule these days?
A. It is widely used by local government and commercial organizations as well as research organizations.

Q. Can participants in a meeting be named as long as what is said is not attributed?
A. It is important to think about the spirit of the Rule. For example, sometimes speakers need to be named when publicizing the meeting. The Rule is more about the dissemination of the information after the event - nothing should be done to identify, either explicitly or implicitly, who said what.

Q. Can you say within a report what you yourself said at a meeting under the Chatham House Rule?
A. Yes if you wish to do so.

Q. Can a list of attendees at the meeting be published?
A. No - the list of attendees should not be circulated beyond those participating in the meeting.

Q. Can I 'tweet' while at an event under the Chatham House Rule?
A. The Rule can be used effectively on social media sites such as Twitter as long as the person tweeting or messaging reports only what was said at an event and does not identify - directly or indirectly - the speaker or another participant. This consideration should always guide the way in which event information is disseminated - online as well as offline.

First published June 2007