I’ve lost count of how many times I’ve had to say this. A great idea, strategy, mission statement is useless unless you actually do something. You won’t change your business, brand, culture, quality, conversion rate, whatever, unless you do something. Intentions are worthless, unless you do something (to achieve them). Do things that will achieve your aims. Do what you said you’d do. Stop doing what you said you’d stop.
... gardens are not madeFirst published 26 June 2009
By singing: “Oh, how beautiful!” and sitting in the shade.
- Rudyard Kipling